Our Brand Story

Our Brand Story

Josh Gray |

It all began in 2016, when Josh, Rich and Andy came up with an innovative idea for the outdoors industry - the gogglesoc. After getting fed up with constantly scratching their expensive goggle lenses, the boys figured there must be a better way to protect them than the inconvenient pouch they came with. The gogglesoc is a stretchy microfibre goggle cover that protects your goggles without having to remove them from your helmet.

Things took off faster than they could have expected, and today gogglesocs are sold in over 20 countries all over the world. gogglesocs are more than just an accessory - they are becoming a winter sport necessity.

Now it's time for the next big step in our gogglesoc adventure. Our brand no longer just produces gogglesocs - the original goggle cover - but an array of eco-friendly eyewear accessories. This year, we were stoked to launch  visorsoc (like gogglesoc but for visor helmets) and sunnysoc, a smart and attractive alternative to the ordinary, often too bulky sunglasses case. We also launched a collection of reusable facemasks.

As we expand and our team grows, we are making a point of staying true to our brand values. Firstly, it's good to be green. As outdoor enthusiasts, everything that we do has the environment at front of mind. Our eco-friendly eyewear accessories are made from rPET fabric, a material made from recycled plastic bottles.

We even took things a step further by partnering with an eco-friendly merchandise supplier, who makes our retail displays out of recycled chopsticks!

Our second value is it's cool to be kind. We have been donating to good causes from the get go. We've partnered with numerous charities across the world, including adaptive ski programs and environmental organizations.

This is important to us, because without the strong sense of community, snow sports wouldn’t be what they are today.

It's been a crazy four years and we're so excited to see what the next four years have in store for us. From the bottom of our hearts, we thank you for your continued support. We wouldn't be here without you!