The outdoor industry is undergoing a significant transformation, one that is both overdue and necessary for the health of the planet and its people. The movement to ban per- and polyfluoroalkyl substances (PFAS), often referred to as "forever chemicals," is gaining momentum globally, with regulations being implemented across multiple countries. As outdoor enthusiasts and brands alike become more conscious of the environmental impact of their gear, the push to eliminate these harmful substances from products is reshaping the industry.
At gogglesoc, our vision has been clear: create products that bring personality to the slopes while keeping the planet in mind. As our brand has evolved, we've maintained our commitment to sustainability, ensuring that every product we offer is responsibly manafactured, functional and looks great.
What Are PFAS, and Why Are They a Problem?
PFAS are a group of man-made chemicals used in various industries due to their resistance to heat, water, oil and stains. This made them popular in outdoor apparel, where durability against the elements is crucial. However, PFAS are incredibly persistent in the environment and human body, earning them the nickname "forever chemicals." They don't break down over time, leading to accumulation that poses serious health risks, including cancer, liver damage and immune system disruption.
For years, these chemicals were the standard in outdoor gear, especially in waterproof coatings and other protective layers. But the tide is turning. The United States has seen individual states like California, Colorado, Maine, New York, and Washington take decisive steps to regulate and eventually ban PFAS in textiles and cookware. Meanwhile, the European Union, Canada, and other countries are following suit, setting the stage for a global phase-out of these harmful substances.
Our PFAS-Free Commitment
All of our products, including our latest innovation—the goggleshell, a waterproof goggle cover - are entirely PFAS-free. The goggleshell is coated with C0-DWR, a durable water repellent that’s PFAS-free, and a PU coating, ensuring your goggles stay protected without compromising the planet’s health.
Why It Matters
The outdoor industry’s shift away from PFAS is more than just a trend; it's a necessary evolution. As outdoor enthusiasts, we have a responsibility to protect the environments we love to explore. By choosing PFAS-free products, you’re not just investing in gear that performs well, you’re also supporting a healthier planet.
At gogglesoc, we’re proud to be part of this change. Our products are designed not only to protect your lenses but also to express your individuality while safeguarding the very ecosystems that inspire our adventures.
As we continue to innovate and expand our product offerings, our commitment to sustainability remains unwavering. We’re proud to be 1% for the Planet members, contributing to the preservation of the natural world we all love.
Got this far and want to learn more about our impact and materials? We salute you 🫡 Check out 'Our Impact' page.